Marketing Mix Modelling Simulator
Previous year spend
Under Invested
Near Optimum
Over Invested
Channels
Media Spend
Revenue
ROI
OOH
$700,000
$1,260,000
1.8
TV
$530,000
$1,802,000
3.4
Programmatic
$210,000
$252,000
1.2
Direct Mail
$80,000
$112,000
1.4
Radio
$150,000
$345,000
2.3
Influencer
$70,000
$63,000
0.9
Meta
$400,000
$1,680,000
4.2
TikTok
$230,000
$299,000
1.3
SEM
$450,000
$1,215,000
2.7
SEO
$180,000
$432,000
2.4
$700,000
$800,000
$300,000
$400,000
$600,000
$300,000
$400,000
$200,000
$500,000
$200,000
Total
Revenue
ROI
$3,000,000
$7,460,000
2.5
Available investment $3,000,000
Channels
Media Spend
Revenue
ROI
Welcome
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Available investment
$3,000,000
Media Spend

    OOH
    $700,000
    $1,260,000
    1.8
    Select Media Spend for this year
    1
    $

    0

    TV
    $530,000
    $1,802,000
    3.4
    Select Media Spend for this year
    1
    $

    0

    Programmatic
    $210,000
    $252,000
    1.2
    Select Media Spend for this year
    1
    $

    0

    Direct Mail
    $80,000
    $112,000
    1.4
    Select Media Spend for this year
    1
    $

    0

    Radio
    $150,000
    $345,000
    2.3
    Select Media Spend for this year
    1
    $

    0

    Influencer
    $70,000
    $63,000
    0.9
    Select Media Spend for this year
    1
    $

    0

    Meta
    $400,000
    $1,680,000
    4.2
    Select Media Spend for this year
    1
    $

    0

    TikTok
    $230,000
    $299,000
    1.3
    Select Media Spend for this year
    1
    $

    0

    SEM
    $450,000
    $1,215,000
    2.7
    Select Media Spend for this year
    1
    $

    0

    SEO
    $180,000
    $432,000
    2.4
    Select Media Spend for this year
    1
    $

    0

    Previous year results
    Total
    Revenue
    ROI
    $3,000,000
    $7,460,000
    2.5
    Next
    Congratulations!
    Your results are here
    Channel
    Media Spend
    Revenue
    ROI
    OOH
    $700,000
    $700,000
    2.0%
    TV
    $530,000
    $820,000
    1.5%
    Programmatic
    $210,000
    $700,000
    2.6%
    Direct Mail
    $80,000
    $700,000
    2.0%
    Radio
    $150,000
    $700,000
    1.5%
    Influencer
    $70,000
    $700,000
    2.6%
    Meta
    $400,000
    $700,000
    2.0%
    TikTok
    $230,000
    $700,000
    1.5%
    SEM
    $450,000
    $700,000
    2.6%
    SEO
    $180,000
    $700,000
    2.0%
    Your results
    Total
    Revenue
    ROI
    $3,000,000
    $6,435,000
    20.4%
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